Planning PR campaigns

Good strategic planning is essential for a successful PR campaign. To do this our team will conduct a short analysis to establish your current PR activity, understand your goals and objectives, develop key messages, identify your target audiences and agree the level of resources which should be allocated.

From here we will select the best tactics for you to achieve the desired outcomes. This may be through media relations, or it could involve community initiatives, event management, media training, crisis management, internal relations, sponsorship packages, using social media, viral targeting, search engine optimisation, design and print, photography, DVD production – or a combination of everything.

Once we’ve agreed the best way to get your message across; you can rely on Persuasion to deliver it with flair and efficiency.

The Dogs’ Trust chose Persuasion to run its pilot neutering and micro chipping campaign in the North East. Our case studies section details just what we did and why it was so successful.

Click here to see our case studies