Monitoring success

Persuasion will agree clearly defined targets and objectives with clients so that the success of the service – whether it’s a campaign, event or internal communications programme – can be easily recognised. All press and media coverage can be monitored and analysed, not just for column inches and air time but to ensure that the organisation’s key messages are communicated effectively.

In addition, many clients want to develop an understanding of local and national issues which might affect their business, whilst learning more about their competitors’ strategies and success.

The consultancy can provide detailed qualitative and quantitative research programmes to measure perception, awareness, attitude and perhaps most importantly, reputation, providing valuable data for use in the strategic planning process.