Community relations

Organisations gain competitive advantage if they have the goodwill of the community. A strong local support infrastructure helps to consolidate a positive image. Keeping people informed of projects in their area, getting them involved in social and regeneration initiatives, helping industry to overcome concerns about inward investment in developing countries have all been achieved by Persuasion PR. The team applies a range of communication tools to ensure key messages are delivered and understood. This is essential in achieving harmony which, in many cases leads to much positive publicity and recognition for community awareness and support.

Persuasion has managed community relations programmes for Tarmac in connection with quarry extension plans and plant construction.

“Effective communication with local people during the planning and construction process is critical. Persuasion worked closely with us to develop and implement community relations strategies and the agency’s experience in dealing with sensitive issues and building relationships with local people has been invaluable.”
Rob Moore, company estates manager, Tarmac (Northern)

See our case studies section for more information. Click here to see our case studies