Services

Public Relations is about creating and managing reputation. This is done through a multitude of actions – from prompt responses to media enquiries to complex relationship management and even disaster recovery procedures.

Persuasion is experienced in all areas and can, with the support of tried and tested partners such as photographers, designers, printers, film makers etc. manage the whole process for clients.

Below are some of the services provided, together with comments from clients on the results and working relationships.

Planning PR campaigns

Good strategic planning is essential for a successful PR campaign. To do this our team will conduct a short analysis to establish your current PR activity, understand your goals and objectives, develop key messages, identify your target audiences and agree the level of resources which should be allocated.

From here we will select the best tactics for you to achieve the desired outcomes. This may be through media relations, or it could involve community initiatives, event management, media training, crisis management, internal relations, sponsorship packages, using social media, viral targeting, search engine optimisation, design and print, photography, DVD production – or a combination of some or all of these.

Once we’ve agreed the best way to get your message across; you can rely on Persuasion to deliver it with flair and efficiency.

Media relations

Persuasion has an excellent record of getting clients’ stories published or broadcast because the team understands what makes news and how journalists work. Well written copy always delivered to the right contacts on time, ensures the placement of clients’ stories with the appropriate media.

“Working with Persuasion is the closest I have come to working in synergy with a PR company. They are very open, honest and helpful but at the same time I’m sure gently steer us towards writing the stories they want us to write.”

Journalist, Dan Jenkins

Media training

Being able to perform well in front of a microphone or a television camera is critical to any PR initiative. Persuasion provides thorough yet enjoyable training to help people rise to the challenge. Through a very practical, hands on course, tutors with huge experience provide people with the knowledge and confidence to face the media. That way, individuals and organisations can be confident that credibility and reputation will be maintained.

“It is essential to have this sort of training if you are being exposed to the media.”
Steve Scrimshaw, managing director, Siemens Power Generation.

Community relations

Organisations gain competitive advantage if they have the good will of the community. A strong local support infrastructure helps to consolidate a positive image. Keeping people informed of projects in their area, getting them involved in social and regeneration initiatives, helping industry to overcome concerns about inward investment in developing countries have all been achieved by Persuasion PR. The team applies a range of communication tools to ensure key messages are delivered and understood. This is essential in achieving harmony which, in many cases leads to much positive publicity and recognition for community awareness and support.

Persuasion has managed community relations programmes for Tarmac in connection with quarry extension plans and plant construction.

“Effective communication with local people during the planning and construction process is critical. Persuasion worked closely with us to develop and implement community relations strategies and the agency’s experience in dealing with sensitive issues and building relationships with local people has been invaluable.”
Rob Moore, company estates manager, Tarmac (Northern)

Internal communications

Keeping employees informed about corporate issues and listening to their views is just as important as communicating with external audiences. Staff who understand and feel close to their organisation’s aims and objectives will be more efficient and productive. A business can only achieve its best when everyone’s energies are focused. Employees need to understand the ambitions of the company and have a clear sense of where they fit in and how they contribute to the company’s goals.

Persuasion has successfully implemented a wide range of internal communications tools and methods with clients.

For Frank Haslam Milan, the consultancy produced the Insite newsletters for employees, as well as working on the induction DVD for new starters and producing the “Partnering News” for supply chain partners. In addition Persuasion supported the company’s corporate social responsibility programme which is delivered to all staff.

Event management

A successful and memorable occasion can make a product or service, promote a good reputation and secure positive media coverage. Persuasion has delivered many successful events, from Tony Blair’s opening of a revolutionary waste disposal project to a “Ready Steady Cook” style challenge with celebrity chef Kevin Woodford to promote training and careers in the leisure and tourism industry for Business Link.

Our team knows how to manage the major tasks while making sure the minute, yet so important details do not get overlooked.

Crisis management

No organisation is immune to crisis. But what can make the difference between survival and ruin is a well rehearsed crisis management plan and a willingness to communicate honestly and openly at all times and at all levels.

Persuasion works closely with clients, building on relationships of trust and openness, to design such plans to ensure a swift and effective response.

Monitoring success

Persuasion will agree clearly defined targets and objectives with clients so that the success of the service – whether it’s a campaign, event or internal communications programme – can be easily recognised.

All press and media coverage can be monitored and analysed, not just for column inches and air time but to ensure that the organisation’s key messages are communicated effectively.

In addition many clients want to develop an understanding of local and national issues which might affect their business whilst learning more about their competitors’ strategies and success.

The consultancy can provide detailed qualitative and quantitative research programmes to measure perception, awareness, attitude and perhaps most importantly, reputation, providing valuable data for use in the strategic planning process.