Out with the old, in with the new?

Thursday, December 17, 2020



As Christmas approaches, family Christmas traditions spring to mind. Whether it’s midnight mass; a few drinks at the local on Christmas Eve; a Champagne and bacon butty breakfast or a Terry’s Chocolate Orange.


Like much of 2020, many traditions will be put on hold as venues, restaurants, places of worship remain closed or severely restricted and contact with friends and family limited.


As hard as this is, much like we have all had to do personally and professionally, we will adapt and find new ways to celebrate some of our traditions. Perhaps a post Christmas Dinner Game of ‘Articulate’ via Zoom and a toast to friends and family from a safe distance.


This past year has shown us all how vulnerable we can be but also how creativity can be born from necessity.


I am confident that next year, when it is safe to hold meetings, events, conferences and exhibitions, many businesses will still opt to connect digitally, offering efficiency and cost savings. However, despite the advances in technology and the ability to connect at the swipe/touch/click of a button, we must not forget the importance of human interaction.


Businesses are built by people. If those people are working remotely and only liaising over the phone or online meetings, it is easy to feel disconnected – the same applies to your consumers / buyers that you are trying to engage.


Yes, smartphones, apps, social media, texts, emails can make communication nearly instantaneous but what they can’t interpret is the ‘non verbal cues’ that according to a research study equates to 93% of business to business interaction* That gut feeling you or a client might have, or the ‘white elephant’ in the room!


In a world of passing trends, why not remain a classic! On that note I am off to fulfil one of my Christmas traditions…Chestnuts roasted on a open fire!


We would love to hear your Christmas traditions. All the very best for the festive season and 2021, PPR.


Paul Dobbie


*Statistic taken from: https://cornerstone.lib.mnsu.edu/cgi/viewcontent.cgi?article=1000&context=ctamj