Isos @home magazine and internal communication

Isos logo

The client

The Isos Housing Group is one of the biggest social housing providers in the North East. Three housing association fall under the Isos banner, providing homes for around 50,000 people.

The challenge

Persuasion was commissioned to produce magazines for each of the three housing associations. The @home brand was created to deliver key messages to residents in an informative and interesting way. The magazine had to prove popular in order to involve residents and become a platform from which to launch new initiatives.

The success

By engaging with the residents’ committee we are able to produce a magazine that is pleasing to the client and enjoyed by its readers – becoming a mainstay of the Isos Housing Group’s communication programme. It also won Gold in the best Newspaper of Magazine category at the CIPR awards.

The comment

“Great product, great price, happy customer.”

Graham Brown, Director of the Isos Housing Group